Pharmaceutical Companies
The dynamic and highly competitive marketplace will increasingly lead pharmaceutical
manufacturers to find new and innovative ways to gain a competitive advantage
using all available resources. As technology advances most companies are
committed to finding cost effective ways to utilize e-business solutions
and resources to supplement the efforts of the sales and marketing teams.
MDPad offers medically relevant, market driven and mutually beneficial
opportunities to provide value, addressing medical, educational and clinical
needs. The benefits can be tracked using real-time standards of performance
and assessment models. Options include the following:
Sponsorship Opportunities
MDPad offers the opportunity for pharmaceutical representatives or companies
to sponsor a physician or a group of physicians. This involves paying
for the monthly subscription fee for a set period of time in exchange
for the physician participating in 2 e-detail sessions per month.
MDPad offers the opportunity to sponsor class and drug specific categories
for select physician specialty groups and plan networks
Providing Real Time Medical Education
MDPad offers the opportunity for pharmaceutical manufacturers to sponsor
peer reviewed educational materials such as clinical trials or important
findings pertaining to a disease state or existing or filed FDA study
or indication. (As long as the study has been published in a credible
and peer reviewed journal.
e-Detailing Opportunities
MDPad offers e-detailing opportunities to supplement the field based pharmaceutical
promotional efforts. As covered above this would be in exchange for sponsorship
of physicians for the MDPad software, hardware and printer, or approximately
$50 per month .The majority of physicians surveyed reacted favorably when
asked about some type of e-detailing to supplement the traditional sales
call. The value may best be realized in more rural areas where the frequency
of calls or the cost effectiveness of calls could not be justified. Additionally
products that find themselves at the lower end of priority because of
a full portfolio of products may be ideally suited (3rd or 4th promoted
product)
Assist with Quality Pharmacy Initiatives
MDPad offers the opportunity to partner with Integrated Health Systems,
Managed Care Organizations and Pharmacy Benefit Managers to provide quality
initiatives designed to improve the quality of care and services provided
to patients while at the same time streamlining processes and reduce associated
costs. In line with this driving formulary utilization of preferred drugs
is of paramount importance to both the health systems and the pharmaceutical
provider
Assist with Compliance and Persistency Initiatives
MDPad offers customized programs to assist with patient compliance in
the near term and persistency over time. This is accomplished by customized
messaging and educational material designed for the physician or provider
as well as customized educational materials designed for the patient.
Provide Real Time Prescriber Data/Tends and Share Shift
MDPad offers the ability to design customized and peer reviewed
educational materials or drug specific or formulary specific reminders
that routinely present at the point of prescribing. This is designed to
improve the quality of care, better ensure best clinical practice, and
improve compliance and drug utilization, while at the same time lowering
costs.
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